Technology is by its nature tied to global trends, which now move faster than ever before. The Huls Group brings critical expertise that allows them to offer insight into tech trends in the broader world and tie it into what is happening locally. Ideally, regional strategic paths are cut to optimize regional branding, talent development and attraction. Shifting the narrative as part of the regional strategy helps to initiate a more supportive startup ecosystem. Over the course of 6-9 months, key stakeholders are brought in to a collective planning process that combines global trends with local insight and intel, ultimately, in the name of making decisions together that benefit the region for decades.