Growth in innovation is all about attracting the right kind of talent and creating an ecosystem that fosters a robust startup culture. To do so, a city must present itself in a way that resonates with innovation leaders as well as talent with new economy skills, both of which require a specific viewpoint and lens. The Huls Group offers not only experience and a unique methodology that brings a new perspective to the region’s identity, but also the ability to communicate that effectively to the right audience.