It’s impossible to get where you’re going if you don’t know where you are. Each region’s existing business infrastructure will provide a unique foundation for the positive change it seeks. Through interviews and research, Waymaker Group will combine existing market data with qualitative interviews to provide a landscape assessment that demonstrates the opportunity at hand, so that the region can develop its new identity and project it into the world in a way that attracts growth. This can be done through a 30-60 day rapid assessment or include customized data collection as part of a 3-4 month project.