For a region to shift the way that it collectively identifies itself takes a clear and compelling vision, vast amounts of data, local insight and consensus that now is the right time to form new habits and a new way of business. Letting go of old habits does not, conversely, mean throwing away a region’s history and historical identity. In fact, for most markets in Middle America, leverage for the future comes from the very traits that made them successful in the past—the shift is in the culture and the vehicle that gets a region there. Repositioning a market takes not only a clear and compelling vision but willing leaders who commit to doing whatever it takes to prepare for success. The Huls Group coaches companies, municipalities and major stakeholders on leading others to the innovation-economy water.